Developing an Effective Marketing Plan


Most businesses are going well only because the market they are in is growing. Once the market is shrinking, they close down. The real companies are able to thrive in any market condition because they know how to implement strategic marketing tactics.

Successful businesses plan to align meaningful marketing strategies to address to the changing marketing conditions. They adopt appropriate marketing strategies to maximize opportunities and hence increase greater customer value that enhance brand positioning and business sustainability.

This training program is focusing on the thinking processes and tools needed to develop practical marketing plans to build sustainable competitive advantage for enduring customer loyalty and long-run profitability for the organization. It provides a foundational approach to making customers buy repeatedly from you.


This training program aims to help trainees methodically address the various components of a marketing mix and thus evolve a practical set of decisions which will form the marketing strategy to guide their company’s effort to protect their existing customers and win new customers. Therefore, upon the completion of this training program, the trainees will be able to:

  • Understanding the whole aspect of market and marketing activity in the market
  • Identify the relevant tools, techniques & thoughts for their marketing issues
  • Conduct the marketing research and its process
  • Apply the process and key components needed in developing a practical marketing plan


  • Module 1: Introduction to Marketing
  • Module 2: 7 Marketing Mix Strategy
  • Module 3: Marketing Research
  • Module 4: Marketing Planning and Implementation

Who should Attend?

This course is practically designed for marketing managers, executives, supervisors of medium to large firms as well as CEOs of smaller firms who carry the major marketing responsibility and who want to improve their marketing strategic and planning skills and those involved with the marketing of customer products and services and business to business products and services.

Trainer's Profile

Specialties: Skills Training and Development, Customer Service & Hospitality, Sales & Marketing, Management & Leadership, Business Development & Management, and Business Communication & Negotiation skills.

Fee Charged

USD130 (fee is inclusive of learning materials and handouts, and certificates of completion but does exclude 10% of the VAT amount)