Objective

Upon completion of the training, all the trainees will be able to:

• Recognize the whole aspect of market and marketing activity in the market
• Review business and analyse the market by choosing the right competitive analysis and matrix
• Clearly define their customers and recognize customer behaviour within the current and further markets
• Identify and choose the right growth strategy matrix to meet business and market objectives
• Develop and write a well-thought-through strategic marketing plan and budget for your business or organization
• Integrate the marketing plan into phase action plan and key to monitor the implementation

Content

• Module 1: The Marketing Concept
• Module 2: The Marketing Planning Process
• Module 3. Marketing Mix Strategy Development
• Module 4: Market Analyze and Strategy Development
• Module 5: Tactical Planning Applications

Who should Attend?

This training course is specially designed for:

• General Managers
• Marketing Professional (Supervisor to Manager) Product and Sales Professional
• Market Researchers and Planning Professional SME’ Business Owner
• Any professionals or entrepreneurs who want to successfully market their businesses, products, or services. This course will improve your marketing planning skills and prepare you to effectively develop your marketing plan.

Trainer's Profile

Specialties: Strategic Business Planning Skills, Strategic Marketing Planning, Brand Loyalty Development & Management, Professional Selling Skills, Professional Telephoning (Telesales) Skills, Problem Solving & Decision Making, Communication & Negotiation Skills, Conflict Management, and Leadership & Management Skills.

Fee Charged

• USD 200 (Register before 19 May 2023)
• USD 220 (Register before 26 May 2023)
• USD 250 (Normal Fee)

The course fees are inclusive of course materials, handouts, meals, refreshments, and certificates of completion but do exclude 10% of VAT amount.