Facebook Marketing Strategies


As the most popular platform for interacting with the public, customers, and friends online and sharing content, Facebook continues to rule supreme among social media platforms. Facebook has evolved from being just a place for friends to hang out to becoming a platform for companies to communicate with customers and promote themselves. Facebook is a potent marketing tool, whether you're a large corporation or a small local business.

Building and managing a Facebook page for your business is a great way to engage with current and potential customers through your online presence. When done well, your page can even be used as a tool to build a brand and image of your business. It also allows you to target specific audiences and advertise to them in a cost-efficient way by using Facebook Marketing tools. It is one of the most powerful advertising platforms for marketers to market and promote their businesses, services, and products to a wide audience within the Facebook community.

This training program will provide trainees step to step on setting up and managing a Facebook business page, creating and implementing Facebook marketing/ad campaign strategies, identifying and targeting keys audiences for advertising campaigns, creating engaging content for Facebook posts and ads, and analyzing and measuring the success of Facebook campaigns using performance metrics and data analysis tools.


This training aims to guide trainees through the process and steps of creating or managing a standard Facebook profile and page. It also provides the practices on various tools, features, and advertising capabilities to effectively create and manage Facebook’s ads that support their marketing goals. Therefore, upon completion of this training program, the trainees are expected to have the ability to:

  • Create and optimize a Facebook Business Page representing the organization’s brand
  • Stay up to date with Facebook algorithm changes and updates, and adjust strategies accordingly
  • Develop and execute Facebook marketing strategies that align with organizational goals and target audiences effectively
  • Leverage Facebook’s advertising tools to effectively target key audiences, create and manage cost-effective advertising campaigns
  • Create an effective Facebook ads campaign to get the right audiences and increase the result
  • Interpret and use Facebook Insight to measure the return on investment of the campaigns and plan for performance improvement


The course content will cover a range of topics, including important business pages, Facebook’s terms, conditions and policies, Facebook marketing planning, ads process, CBO ads techniques, types of target audience, and sponsor ads. Participants will also learn 12 types of customers and how to handle customer objections. Additionally, the training program will focus on how to analyze the competitors and analyze the Facebook page data. Especially, our training will cover most important below 6 modules:

  • Module 1: Introduction to Facebook
  • Module 2: Poster Designing Rules for Advertising
  • Module 3: Post Boosting Techniques
  • Module 4: Types of Customers and Responding Techniques
  • Module 5: Closing Sale Techniques
  • Module 6: Performance Tracking and Analysing

Who should Attend?

This course will be beneficial to anyone who wants to learn how to use Facebook as a marketing tool for their business. Specifically, this course is perfect for:

  • Marketing professionals
  • Digital marketers
  • Small business owners
  • Anyone interested in learning about Facebook marketing and its potential to promote products, services, and brands.

Trainer's Profile

He is currently a digital marketing manager for one of the leading clothing distributors. Also, he works as a freelance digital marketer and has trained and advised business owners and managers on how to use Facebook tools to make their company's branding and products visible to the market and users.

Fee Charged

The course fee is USD 270.00. It is inclusive of course materials, handouts, meals, refreshments, and certificates of completion but does exclude 10% of VAT amount.

We are offering an early bird registration fee to anyone who registers earlier. Interested participants or companies are encouraged to view the course details and early bird registration deadline. For further details on early bird fee, please find the following:

  • USD 230 (Register before 14 February 2024)
  • USD 250 (Register before 21 February 2024)